Reisenwitz, Tim; Iyer, Rajesh; Kuhlmeier, David B.; … - In: Journal of Consumer Marketing 24 (2007) 7, pp. 406-418
Purpose – The purpose of this paper is to extend earlier research on mature consumers and their internet use by examining how mature consumers' use of the internet is impacted by their nostalgia proneness, innovativeness, and risk aversion. Design/methodology/approach – Data were collected...