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Who is the fairest of them all? An attributional approach to price fairness perceptions

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 56 (2003) 6, pp. 453-464

Persistent link: https://www.econbiz.de/10006721107

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10008259748

Managerial and Public Attitudes Toward Ethics in Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-482

Persistent link: https://www.econbiz.de/10010019010

Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 157-178

Persistent link: https://www.econbiz.de/10006969531

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of marketing communications 11 (2005) 4, pp. 231-246

Persistent link: https://www.econbiz.de/10008116048

Perceived effectiveness of recommendation agent routines: search vs. experience goods

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: International journal of internet marketing and … 2 (2005) 1-2, pp. 38-55

Persistent link: https://www.econbiz.de/10008116307

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10008889578

Who is the fairest of them all? An attributional approach to price fairness perceptions

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of Business Research 56 (2003) 6, pp. 453-463

Persistent link: https://www.econbiz.de/10005462432

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: Journal of Consumer Marketing 33 (2016) 6, pp. 408-416

Purpose In promotional ads that contain both the Regular Price and Sale Price information, this paper aims to investigate whether changing the font sizes of these two prices has an effect on how consumers process the ad message. The authors use acquisition-transaction utility perspective to...

Persistent link: https://www.econbiz.de/10014850413

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10010057394