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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488
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Wertorientiertes Absatzkanalmanagement in der Konsumgüterindustrie
Bundschuh, Bernd Jürgen - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002795413
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Marketing toys without playing around
Gardner, Meryl P.; Golinkoff, Roberta Michnick; … - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
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Die Verkaufsstellenbetreuung (VSB) durch die Hersteller als Instrument im vertikalen Marketing
Schneider, Fritz - 1989
Persistent link: https://www.econbiz.de/10000780617
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Gemeinschaftsmarketing für Lebensmittel
Balling, Richard - 1997
Persistent link: https://www.econbiz.de/10000953430
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Exploring hybridity in food supply chains
Slee, Bill; Kirwan, James - In: International marketing and trade of quality food products, (pp. 131-149). 2009
Persistent link: https://www.econbiz.de/10003835802
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Consumer observations on channel choices - competitve strategies in Finnish grocery retailing
Koistinen, Katri; Järvinen, Raija - In: Journal of retailing and consumer services 16 (2009) 4, pp. 260-270
Persistent link: https://www.econbiz.de/10003864526
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How suppliers category management policy influences category sales performance
Chun, Dal-young; Cadeaux, Jack M. - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
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Determinants of store and store type choice in the food market
Staus, Alexander - 2010
Persistent link: https://www.econbiz.de/10008825041