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A moral foundations framing approach : retail investors' investment intention in ethical mutual funds
Liu, Jing; Peifer, Jared L. - In: Business & society 61 (2022) 7, pp. 1804-1837
Persistent link: https://www.econbiz.de/10013396349
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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Marketing leverage in the frame of reference
Shapiro, Mark - In: Kellogg on branding : the marketing faculty of the …, (pp. 283-288). 2005
Persistent link: https://www.econbiz.de/10003285415
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Mental accounting and cause related marketing strategies
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10008667916
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Vertrieb und Marketing von Finanzdienstleistungen aus verhaltenswissenschaftlicher Perspektive
Strobel, Martin; Weingarz, Stephan - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 115-132). 2010
Persistent link: https://www.econbiz.de/10003973404
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Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
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Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective
Das, Neel; Kerr, Anthony H. - In: The journal of applied business research 25 (2009) 2, pp. 69-77
Persistent link: https://www.econbiz.de/10003827599
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Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
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Wertfunktion der Prospect-Theorie, Produktpräferenzen und Forschungen für das Marketing
Gierl, Heribert; Helm, Roland; Stumpp, Stefan - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 53 (2001) 6, pp. 559-588
Persistent link: https://www.econbiz.de/10001606248
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Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427
Persistent link: https://www.econbiz.de/10012509631