As customers increasingly demand more specific products, firms are adopting new business approaches to satisfy customers and cope with competition. Efforts to satisfy ever more demanding markets appear to be associated with increased chain coordination, yet the relationship between these two...

Two phenomena are occurring simultaneously within the agribusiness sector: customers are requiring tighter product specifications and agricultural chains are becoming more coordinated. However, the exact relationship between these two phenomena is not clear. This research explores that...

This study assesses the performance of supply chains for two major export crops produced in Nepal (ginger and large cardamom) from a smallholder perspective. It aims to identify factors that constrain marketing choices available to smallholders, limiting the chain’s robustness from their...

Large quantities of fresh produce can be grown in the Highlands provinces of Papua New Guinea, and this produce is then marketed to a range of markets, including the coastal cities of Port Moresby and Lae. However, it is often argued that the marketing system performs poorly, and various reasons...

This study strengthens the empirical basis for risk analysis by identifying the importance which producers attach to different risk management strategies in New Zealand's deregulated farming environment. A nationwide survey covering eight farm types was conducted. As range of production,...

The Uruguayan and New Zealand beef industries have developed under similar climatic conditions that favour pastoral farming. Both industries are export focused. However, the development paths taken by the two industries have been different. Porter's diamond is used as a framework for analysing...

Large quantities of fresh produce can be grown in the Highlands provinces of Papua New Guinea, and this produce is then marketed to a range of markets, including the coastal cities of Port Moresby and Lae. However, it is often argued that the marketing system performs poorly, and various reasons...

In the agricultural marketing literature the marketing activities of individual farmers are not adequately described, and it is often assumed that the strategic behavior of farmers is relatively homogeneous. Likewise, the farm management discipline does not emphasise the marketing behavior of...