Tran, Khai Trieu; Robertson, Kirsten; Thyne, Maree - In: Journal of Social Marketing 10 (2019) 1, pp. 105-124
Purpose: This study aims to explore the barriers that prevent students from moderating their drinking by comparing attitudes towards moderation in a wet (New Zealand) and dry (Vietnam) drinking culture and examines whether these barriers can be understood by applying an ecological framework....