Purpose - The global spread of coronavirus brought the economy to a screeching halt as entrepreneurs faced constraints in their ability to transact business. Mandatory shutdowns of businesses, travel restrictions and other measures were taken. This study aimed to explore adaptations of small...

Chapter 1: Introduction -- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’ -- Chapter 3: The Conventional Wisdom in Strategy -- Chapter 4: Strategic Optionality: Introducing the Idea -- Chapter 5: Optionality and Innovation: Two sides of the Same Coin? --...

In this paper we propose an approach to help businesses discover a successful, new strategy in response to a shock (such as the Covid pandemic) that has unknown and unpredictable consequences for the future performance of their existing business model. Specifically, we develop a conceptual...

The assessment of investment strategies in R D of the textile products manufacturing sector in Bogotá permitted to identify the advantages and disadvantages of these strategies in the view of the attitudes to uncertainty of managers and competitive positions in the market, determining the best...