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Putting a face on the issue : corporate stakeholder mobilization in professional grassroots lobbying campaigns
Walker, Edward T. - In: Business & society 51 (2012) 4, pp. 561-601
Persistent link: https://www.econbiz.de/10009688067
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The impact of internationalization of US multinationals on public affairs strategy and performance : a comparison at 1993 and 2003
Johnson, Julius H.; Mirchandani, Dinesh A.; Meznar, … - In: Business & society 54 (2015) 1, pp. 89-125
Persistent link: https://www.econbiz.de/10010475374
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Business blogging and enterprise strategy : controversy and evidences
Hu, Nan; Wan, Yun; Ye, Chen; Liu, Ling - In: International journal of e-entrepreneurship and … 3 (2012) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10009581172
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Strategy in the media
Henry, Craig - In: Strategy & leadership : a publication of Strategic … 36 (2008) 4, pp. 54-61
Persistent link: https://www.econbiz.de/10003760561
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Strategic social media management and public relations leadership : insights from industry leaders
Luo, Yi; Jiang, Hua; Kulemeka, Owen - In: Strategic public relations management : statics, (pp. 47-85). 2016
Persistent link: https://www.econbiz.de/10011498335
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Information warfare and organizational decision-making
Kott, Alexander (ed.) - 2007
Persistent link: https://www.econbiz.de/10003399622
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Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
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Strategic issues management : organizations and public policy challenges
Heath, Robert L. - 2009 - 2nd ed (Online-Ausg.)
By exploring the communication options that organisations can employ in their stewardship to address crucial public policy options and engage in collaborative decision-making, this textbook gives students practical, actionable guidance
Persistent link: https://www.econbiz.de/10013208164
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A framework for developing an effective mission statement
Cochran, Daniel S.; David, Fred R.; Gibson, C. Kendrick - In: Journal of business strategies 25 (2008) 2, pp. 27-39
Persistent link: https://www.econbiz.de/10003814240
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Risk Communication and public perception of technological hazards
Recchia, Virginia - 1999
Persistent link: https://www.econbiz.de/10001446664