Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. “Topical transformation”, a concept that applies structuration theory to explain the...

Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes....

Cover -- An Overview of the Public Relations Function -- Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgments -- Part 1 Mastering the Principles -- Chapter 1 Why Do Public Relations? -- Chapter 2 What Is Public Relations? -- Chapter 3 Models of Public Relations and Its...