Showing 451 - 460 of 510
Purpose – The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking. Design/methodology/approach – This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to...
Persistent link: https://www.econbiz.de/10014721132
Persistent link: https://www.econbiz.de/10014896079
Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective to the study and practice of ecosystems, providing a novel way of understanding the impact data has on the way entrepreneurial firms...
Persistent link: https://www.econbiz.de/10013331654
Purpose The purpose of this paper is to provide an overview of family entrepreneurship and internationalization strategies by discussing the papers in this special journal issue. Design/methodology/approach The main research areas related to family business are discussed in terms of...
Persistent link: https://www.econbiz.de/10014991122
Purpose The purpose of this paper is to examine how entrepreneurs in emerging economies use their knowledge to help create new businesses and increase their profitability in the international marketplace. Emerging economies are playing an increasingly important part in the global marketplace,...
Persistent link: https://www.econbiz.de/10014991310
Purpose This paper aims to build on opportunity identification and resource-based view theory, this paper examines the internationalization process of family firms. The role of innovativeness in influencing the internationalization rate of family firms is explored in terms of customer...
Persistent link: https://www.econbiz.de/10014991326
Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The...
Persistent link: https://www.econbiz.de/10014947302
Purpose – The aim of this paper is to understand the differences across various quality dimensions and how these contribute to experienced quality and satisfaction among users. Design/methodology/approach – The study applies the Kano model of attractive quality to a destination (in this case...
Persistent link: https://www.econbiz.de/10014946213
Purpose – The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure travelers who are attending events (e.g. conventions, expositions, parades, cultural events) in Macau, China....
Persistent link: https://www.econbiz.de/10014946214
Purpose – The paper first aims to analyse the role and functionality of geocollaborative portals in assisting collaborative trip planning processes and then it seeks to develop and test a model for measuring the multi‐dimensionality of customer value perceived by system users....
Persistent link: https://www.econbiz.de/10014946215