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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Identifying and treating unobserved heterogeneity with FIMIX-PLS part II : a case study
Matthews, Lucy M.; Sarstedt, Marko; Hair, Joseph F.; … - In: European business review : EBR ; the official journal … 28 (2016) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10011557506
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Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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An investigation of the effect of family influence on commitment-trust in retailer vendor strategic partnerships
Smith, Donna; Hair, Joseph F.; Ferguson, Keith - In: Journal of family business strategy 5 (2014) 3, pp. 252-263
Persistent link: https://www.econbiz.de/10010414188
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Essentials of business research methods
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Money, Arthur H. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008938245
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The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications
Hair, Joseph F.; Sarstedt, Marko; Pieper, Torsten M.; … - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 320-340
Persistent link: https://www.econbiz.de/10009685164
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Editorial: Partial least squares : the better approach to structural equation modeling?
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 312-319
Persistent link: https://www.econbiz.de/10009685169
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Special issue: Analytical approaches to strategic management : partial least squares modeling in strategy research
Hair, Joseph F. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009685181
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The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2006 - 3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616