Investigates company Web sites and the use by them of IT. Posits that some companies are too much in a hurry to understand what is going on in IT, while others are just plain scared of the new technology. Looks at risk with regard to security and whether risk is changing for better or worse....

Explicates how traditional PR and corporate communication theories, models and paradigms may not be successfully used in an era of advanced information technology and global audience. The Internet technology has altered corporate personae and the mode, channels and methods of corporate...

Many leading firms across Europe are harnessing information technology to cultivate customer service as a valuable asset to achieve strategic superiority. The key findings of this IT/customer service adoption study emphasize three main points. First information technology acts as an enabling...

Market segmentation has always had a very important place in the marketing literature. Besides being one of the ways of operationalizing the marketing concept, market segmentation provides effective guidelines for firms’ marketing strategy development and resource allocation among their...

Conceptualizes the impact of information technology on marketing decision making. Argues that developments in information technology affect the performance of marketing decision‐makers through different routes. Advances in information technology enhance the possibilities of collecting data and...

IT support for marketing planning can aid in the use of marketing tools, facilitate group planning, and support moves towards continuous planning based on a live marketing model of the business. But, amongst other factors, achieving these benefits depends on the style of support provided by the...

Purpose – This study aims to propose an integrative conceptual framework of e‐learning adoption and assimilation that is adapted to the specific context of small to medium‐sized enterprises (SMEs). Design/methodology/approach – The literature on the state of e‐learning usage in SMEs...

Purpose – The purpose of this paper was to identify pertinent studies on the important issue of student engagement strategies in online courses and to establish from empirical studies student engagement strategies that work. Design/methodology/approach – The paper adopted the literature...

Purpose – The purpose of this paper is to describe how public‐sector organizations in the Chinese autonomous region of Guangxi Zhuang are applying e‐HRM practices. Design – Concentrates on the operation of e‐recruitment, e‐training, e‐compensation, e‐benefits and e‐appraisal....

Purpose – The purpose of this paper is to observe how telecommunication giant BT has used e-learning to prepare more than 6,000 information technology (IT) and technical staff over the past 2 years to support a move into new markets. Design/methodology/approach – Reveals how the company met...