Consumers of experience goods typically face some uncertainty about the fit between their tastes and the features of products being o¤ered. Information technology has given consumers the ability to conduct research online about their potential fit with products before buying, and modern sellers...

This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Information resolves two types of uncertainty: product value...

Internet, Neue Medien, Electronic Business - die davon ausgehenden Entwicklungen bringen gewachsene und eingefahrene Geschäftsstrukturen in Bewegung, revolutio-nieren ganze Branchen. Wissenschaftlich ist diese Thematik in mehrfacher Hinsicht relevant. Das vorliegende Buch bietet einen...