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Online-Marketing
13,119
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13,004
Werbewirkung
7,984
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7,758
Konsumentenverhalten
7,071
Consumer behaviour
7,066
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5,948
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5,941
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4,345
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4,303
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2,490
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2,488
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2,135
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2,048
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2,044
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1,994
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1,857
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1,855
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1,734
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1,730
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1,717
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1,699
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1,540
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1,521
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1,326
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1,108
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1,096
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1,069
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1,062
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1,016
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968
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896
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895
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872
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867
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856
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846
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840
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839
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719
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94
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1,001
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746
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593
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Pelsmacker, Patrick de
67
Gierl, Heribert
58
Kreutzer, Ralf T.
45
Bauer, Hans H.
41
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Septianto, Felix
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Reijmersdal, Eva A. van
30
Diehl, Sandra
29
Taylor, Charles Raymond
28
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Choi, Yung Kyun
23
Stafford, Marla Royne
23
Kaiser, Harry M.
22
Law, Chun Hung Roberts
22
Yoon, Hye Jin
22
Bellman, Steven
21
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Dahlén, Micael
19
Kollmann, Tobias
19
Nufer, Gerd
19
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Springer Fachmedien Wiesbaden
108
National Bureau of Economic Research
48
IGI Global
24
Information Resources Management Association
16
Books on Demand GmbH <Norderstedt>
12
Springer Gabler <Firma>
12
Haufe-Lexware GmbH & Co. KG
11
OECD
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Universität Mannheim
9
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Organisation for Economic Co-operation and Development
7
Springer-Verlag GmbH
7
Technische Universität Braunschweig
7
Peter Lang GmbH
6
Wiley-VCH
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Springer International Publishing
5
USA / Bureau of the Census
5
UVK Verlagsgesellschaft mbH
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Österreichisches Institut für Wirtschaftsforschung
5
Campus Verlag
4
Edward Elgar Publishing
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
NetLibrary, Inc
3
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3
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Journal of business research : JBR
481
Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
Journal of retailing and consumer services
246
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
223
SpringerLink / Bücher
171
Psychology & marketing
161
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
International journal of hospitality management
129
Journal of promotion management : innovations in planning and applied research
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Tourism management : research, policies, practice
121
International journal of electronic marketing and retailing : IJEMR
100
Springer eBook Collection
99
Management science : journal of the Institute for Operations Research and the Management Sciences
98
European journal of marketing : EJM
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Information systems research : ISR
87
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing intelligence & planning
82
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of marketing
76
Technological forecasting & social change : an international journal
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Young consumers : insight and ideas for responsible marketers
72
Cogent business & management
71
Journal of marketing management : MM
71
Electronic commerce research
70
Journal of travel and tourism marketing
69
Health marketing quarterly
67
International journal of technology marketing : IJTMkt
67
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ECONIS (ZBW)
19,782
USB Cologne (EcoSocSci)
343
Other ZBW resources
145
RePEc
102
EconStor
63
BASE
26
OLC EcoSci
14
USB Cologne (business full texts)
2
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Showing
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10
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date (oldest first)
1
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
2
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
3
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
4
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
5
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
6
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
7
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
8
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
9
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
10
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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