Purpose – The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction. Design/methodology/approach – To profile the segments, the study analyses the internet addiction and its preceding factors among 313 Turkish high school internet user...

This paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers’ investment in capital protected funds and its preceding factors among 160 bank...