Scenarios, as a prime technique of future studies, have long been used by government planners, corporate managers and military analysts as powerful tools to aid in decision making in the face of uncertainty. The idea behind them is to establish thinking about possible futures which can minimise...

This paper explores the impact of the behaviour of a firm and its management on its stakeholders operating within the framework of Islamic law and morality and draws a sketch of a socially responsible enterprise which Islam idealizes in the domain of business and trade. The study suggests that...

The business environment for many firms is changing rapidly and is becoming increasingly uncertain due to the disruption caused by new digital technologies, deregulation, new business models, and the threat of new competitive entrants. This dynamic competitive environment increases the level of...

With public relations in the new millennium, it is a good time to explore ways to look forward and to speculate on what might lie ahead for the field. In emphasising that this is an art rather than a science, we move away from dominant approaches in two key literatures. Firstly, in drawing from...

This paper aims to provide an introduction to scenario-based thinking and planning and to encourage the use of this method in Small and Medium Enterprises (SMEs) by entrepreneurs. Because of their nature and size, the activities of SMEs in dynamic and indefinite environments are more than large...