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Principles of marketing
Kotler, Philip (contributor) - 2008 - 5. European ed.
Persistent link: https://www.econbiz.de/10003679800
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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I. - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003685331
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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Social marketing : influencing behaviors for good
Kotler, Philip; Lee, Nancy R. - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003543172
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10003517711
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Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip; Roberto, Ned; Leisner, Tony - 2009
Persistent link: https://www.econbiz.de/10003876667
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011
Persistent link: https://www.econbiz.de/10009380705
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Branding in B2B firms
Keller, Kevin Lane; Kotler, Philip - In: Handbook of business-to-business marketing, (pp. 208-225). 2012
Persistent link: https://www.econbiz.de/10009500169