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This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes...
Persistent link: https://www.econbiz.de/10014141592
Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all,...
Persistent link: https://www.econbiz.de/10014141593
Order management ranks among the key operational processes. Inefficiencies within this process have direct impacts on customer service, order cycle times as well as order execution costs. The massive investments in implementing systems for enterprise resource planning (ERP) have already led to...
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Electronic Commerce (EC) and Supply Chain Management (SCM) are fundamental strategic concepts when businesses are forging links with their suppliers and customers. This article analyzes the complementary nature of both concepts. ETA SA, part of ‘The Swatch Group’ in Switzerland, has...
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