Tyagi, Satish; Choudhary, Alok; Cai, Xianming; Yang, Kai - In: International Journal of Production Economics 160 (2015) C, pp. 202-212
Product development (PD) is a broad field of endeavor dealing with the planning, design, creation, and marketing of a new product. This revolutionary research domain has become of paramount importance to beat the competition for multidisciplinary products which are larger in size and have a...