Contents: Introduction / Arthur Schram and Aljaž Ule -- Part I: Methods of experimental economics -- 1. Incentives / James C. Cox and Vjollca Sadiraj -- 2. Deception / Andreas Ortmann -- 3. Preference measurement and manipulation in experimental economics / Hande Erkut and Ernesto Reuben -- 4....

This paper presents a choice model based on a model for the behavior of brain cells that is based on neurological findings. The paper shows that it is possible to define choice as the result of a series of interconnected cellular processes, instead of framing the problem from the point of view...