Narrow search
Showing 1 - 10 of 30,398
Cover Image
Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
Cover Image
Market analytics
Ottum, Brian D. - In: The PDMA handbook of new product development, (pp. 244-264). 2013
Persistent link: https://www.econbiz.de/10009710754
Cover Image
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Cover Image
Managing marketing information
Piercy, Nigel; Evans, Martin - 2015
Persistent link: https://www.econbiz.de/10010417952
Cover Image
Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Draenert, Patric - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001615515
Cover Image
The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
Cover Image
Handbook of marketing analytics
Mizik, Natalie; Hanssens, Dominique M. - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case...
Persistent link: https://www.econbiz.de/10011812579
Cover Image
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Mizik, Natalie (ed.); Hanssens, Dominique M. (ed.) - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case...
Persistent link: https://www.econbiz.de/10012492441