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Learning Objectives - By reading this chapter readers should be able to: - Distinguish between sponsorship, ambush marketing, incidental ambush and other communication tools. - Understand the benefits of ambush marketing. - List various ambush marketing strategies. - Develop strategies to...
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contributions to the emerging innovation ethics discourse rather does than studies moral communication. Instead of descriptively … to solve moral dilemmas by moral communication. In doing so, the larger part of innovation ethics is subject to a self …Although ethics is commonly defined as the science of the moral, the present paper shows that the larger part of …
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