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Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Pang, Augustine - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 136-152
Persistent link: https://www.econbiz.de/10011800793
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Purchase the national brand no. 1 to rescue entry strategy? : the acquisition of Wedel by Cadbury-Scheppes
Kulawczuk, Przemysław - In: Acquisition strategies in European emerging markets, (pp. 217-231). 2007
Persistent link: https://www.econbiz.de/10003407206
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Die Rücknahme-Krise - Haribo nimmt Adventskalender 2004 zurück
Alfter, Marco - In: Krisen-PR : Krisen erkennen, meistern und vorbeugen - …, (pp. 69-73). 2007
Persistent link: https://www.econbiz.de/10003501194
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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers
Allen, Lawrence L. - 2010
Persistent link: https://www.econbiz.de/10003830818
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Annual report and form 20-F / Cadbury Schweppes plc
Cadbury Schweppes - London - 1981(1982) - 1984(1985); 1986(1987) - 2001(2002)
Persistent link: https://www.econbiz.de/10000469051
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How a new resource emerged in a network setting and how the emergence of new resource bound a network together
Finch, John H.; Harrison, Debbie - In: Use of science and technology in business : exploring …, (pp. 121-137). 2009
Persistent link: https://www.econbiz.de/10003950942
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Branding has never been so sweet : the changing face of consumer society reflected in the branding of the confectionery industry
Hughes, Stephanie; Phillips, Diana - In: Names in commerce and industry : past and present, (pp. 153-166). 2007
Persistent link: https://www.econbiz.de/10003692087
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Chocolate : the British chocolate industry
Chrystal, Paul; Dickinson, Joe - 2011
Persistent link: https://www.econbiz.de/10009504189