Kesič, Dragan; Bertoncelj, Andrej - In: Tržište/Market 20 (2008) 1, pp. 79-93
The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a … competitiveness, globalization processes, increased global marketing and sales activities, changing structure of global competitors as … an even more important and, especially, the top priority strategic role in the future globalization and concentration …