This paper investigates the role of cultural differences in the acceptance of new products, as moderated by socio‐economic variables. In order to assess the relationship, an analysis utilizing Hofstede's cultural dimensions, along with secondary data representing socio‐economic structure and...

In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks for performance measurement and strategic alignment, such as the balanced scorecard, the Scandia navigator and the...