Purpose: Organizations, nowadays, are becoming cognizant of Employer Branding as it has been observed that with the help of Employer Branding the best talent in the market can be attracted, retained, and motivated. The study aimed to find out the dimensions of employer branding and to establish...

Attracting the right talent and retaining it has become a critical aspect for business success. The employer brand encompasses the firm’s value system, policies and behaviors towards the objectives of attracting, motivating and retaining the firm’s current and potential employees. Employer...