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Does advertising create sustai...
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Ernst, Dietmar
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Loureiro, Sandra Maria Correia
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
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International journal of internet marketing and advertising : IJIMA
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Tourism management : research, policies, practice
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Europäische Hochschulschriften / 5
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Marketing letters : a journal of research in marketing
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Journal of Product & Brand Management
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Marketing intelligence & planning
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Journal of travel and tourism marketing
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Journal of financial economics
111
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1
1 + 1 < 2! : effects of social media engagement and
advertising
on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
Saved in:
2
Do investments in intangible customer assets affect firm value?
Golec, Joseph
;
Gupta, Neeraj J.
- In:
The quarterly review of economics and finance : journal …
54
(
2014
)
4
,
pp. 513-520
Persistent link: https://www.econbiz.de/10010533396
Saved in:
3
Firm value
Ravi Lonkani
- In:
Firm value : theory and empirical evidence
,
(pp. 3-20)
.
2018
Persistent link: https://www.econbiz.de/10011936644
Saved in:
4
Advertising
expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane
;
Jang, Soocheong
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
Saved in:
5
The value relevance of intangibles : some evidence on industry sector, firm performance and size effects
Qureshi, Maqsood Iqbal
- In:
International journal of accounting, auditing and …
13
(
2017
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10011818965
Saved in:
6
Superstar brands
Haigh, David
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 31-40
Persistent link: https://www.econbiz.de/10003715630
Saved in:
7
Linking intangible assets to share price
McDonald, Malcolm
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 47-52
Persistent link: https://www.econbiz.de/10003715635
Saved in:
8
Brand capital, firm value and asset returns
Belo, Frederico
;
Lin, Xiaoji
;
Vitorino, Maria Ana
-
2011
Persistent link: https://www.econbiz.de/10009376721
Saved in:
9
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
10
Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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