Purpose: The purpose of this paper is to provide a first evaluation of the effectiveness of the early bird discount on ski lift tickets by estimating the impact on hotel overnight stays of the Saas-Fee destination. Design/methodology/approach: The difference-in-differences (DID) approach is...

This study investigates the Bass Diffusion model. Bass' parameters of innovation (p) and imitation (q) help explain adoption, and the ratio of these parameters sheds insights on critical mass. This study compares the parameters p and q across 13 internet diffusion datasets in five tourism...