Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- About the Author -- Introduction -- Chapter 1 Problems with Traditional Management -- Introduction -- Which Way in a New Business Environment? -- The Trust and Transparency Problem -- The Cost Management Problem --...

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers,...

Cover -- Contents -- Testimonials -- Foreword -- Preface -- Acknowledgments -- Introduction -- Part I: The Issue -- Chapter 1: Bamboozled by Numbers -- Chapter 2: The Goal-Making Money -- Chapter 3: Strategic Cost Transformation-An Overview -- Part II: The Concept -- Chapter 4: Introduction to...