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The marketing of innovations in high‐technology companies: a network approach

Borg, Erik A. - In: European Journal of Marketing 43 (2009) 3/4, pp. 364-370

Purpose – This article aims to consider the usefulness of network theory in examining the marketing of high‐technology products and services. Design/methodology/approach – High‐tech companies are analysed in light of a network approach to marketing. Findings – The research finds that...

Persistent link: https://www.econbiz.de/10014722556

Internet channel and perceived cannibalization

Sharma, Dheeraj; Gassenheimer, Jule B. - In: European Journal of Marketing 43 (2009) 7/8, pp. 1076-1091

Purpose – The purpose of this paper is multifold. First, this study aims to proffer a psychometric scale to measure sales agent's perception of sales cannibalization due to the addition of an internet channel. Second, the study seeks to estimate the downstream impact of sales agents' perceived...

Persistent link: https://www.econbiz.de/10014722593

Rediscovering Creativity ‐ Unlearning Old Habits

Sabatine, Frank J. - In: American Journal of Business 4 (1989) 2, pp. 11-14

Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when …

Persistent link: https://www.econbiz.de/10014668015

Alliance portfolio R&D intensity and new product introduction

Caner, Turanay; Tyler, Beverly B. - In: American Journal of Business 28 (2013) 1, pp. 38-63

Purpose – The purpose of this paper is to examine whether alliance portfolio R&D intensity contributes to biopharmaceutical firms' number of new product approvals and whether alliance portfolio R&D intensity is more positively related to the number of new product approvals for pharmaceutical...

Persistent link: https://www.econbiz.de/10014668316

Executive influence on invention and commercialization

Sharp, Barton M.; Iyer, Dinesh N.; Brush, Thomas H. - In: American Journal of Business 32 (2017) 3-4, pp. 134-151

Purpose The purpose of this paper is to expand the understanding of the “front end” of innovation by examining the … innovation process. Design/methodology/approach This paper suggests that the effect of executives on innovation can be better … understood by explicitly separating innovation into the component processes of invention and commercialization. This allows us to …

Persistent link: https://www.econbiz.de/10014668452

Finding Africa's Business Voice: A Commentary The 8th Habit: From Effectiveness to Greatness

Nwagbara, Uzoechi - In: African Journal of Economic and Management Studies 4 (2013) 1, pp. 153-157

Persistent link: https://www.econbiz.de/10014668516

Innovation and organizational development: the role of organizational leadership

Anning-Dorson, Thomas; Odoom, Raphael Kofi; Acheampong, … - In: African Journal of Economic and Management Studies 8 (2017) 3, pp. 338-351

between service firm’s innovation strategy and organizational development. The study argues that in Ghana where power distance … is high, organizational leadership provides the needed impetus for strategies such as innovation to achieve enhanced firm … performed to test the hypothesized relationships. Findings The results show that both product innovation as strategy and …

Persistent link: https://www.econbiz.de/10014668704

Learning by doing

Durrani, Shiraz - In: Aslib Proceedings 59 (2007) 2, pp. 187-200

Purpose – The purpose of this paper is to examine the changes in the way information management is taught at the Department of Applied Social Science (DASS) in the context of a fast‐changing world situation. It looks at the way reflective learning is being incorporated in teaching and...

Persistent link: https://www.econbiz.de/10014671517

Promotion, speculation and their outcome

Williams, David M.; Armstrong, John - In: Aslib Proceedings 60 (2008) 6, pp. 642-660

Purpose – Offering an empirical study of the rush to promote a new technology of its time, which is a significant phenomenon in its own right, the paper's purpose is to offer a reminder that new technologies often generate speculative and unstable business conditions....

Persistent link: https://www.econbiz.de/10014671578

Estonia's digital diplomacy : Nordic interoperability and the challenges of cross-border e-governance

Hardy, Alex - In: Internet policy review : journal on internet regulation 13 (2024) 3, pp. 1-31

Estonia has long been held as a leading example of e-Governance. Estonia's ubiquitous e- Governance is enabled by the X-Road, an open-source data exchange layer that allows the secure exchange of data. This paper explores the X-Road integration between Estonia, Finland, the Faroe Islands, the...

Persistent link: https://www.econbiz.de/10014632262