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Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
Kesting, Tobias - In: Business-to-Business-Kommunikation : neue Entwicklungen …, (pp. 363-380). 2012
Persistent link: https://www.econbiz.de/10009665584
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Die Fachzeitschrift in der B-to-B-Kommunikation
Reinecke, Candy; Höft, Uwe - In: Business-to-Business-Kommunikation : neue Entwicklungen …, (pp. 57-88). 2012
Persistent link: https://www.econbiz.de/10009665625
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Kommunikationsstrategien und -instrumente für Vertrauens- und Erfahrungsgüter
Manschwetus, Uwe - In: Business-to-Business-Kommunikation : neue Entwicklungen …, (pp. 37-55). 2012
Persistent link: https://www.econbiz.de/10009665628
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Instrumente der B-to-B-Kommunikation
Fuchs, Wolfgang - In: Business-to-Business-Kommunikation : neue Entwicklungen …, (pp. 13-35). 2012
Persistent link: https://www.econbiz.de/10009665631
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The model of marketing communications effectiveness : empirical evidence from Slovenian business-to-business practice
Jerman, Damjana; Završnik, Bruno - In: Journal of business economics and management 13 (2012) 4, pp. 705-723
Persistent link: https://www.econbiz.de/10009625678
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.; Todd, Patricia; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
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Das Investitionsgütermarketing vor neuen Herausforderungen : Ergebnisse empirischer Studien
Fritz, Wolfgang - 1993
Persistent link: https://www.econbiz.de/10009412497
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One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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Relationship quality in business to business : a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon; Moliner-Tena, Miguel-Angel; … - In: Marketing intelligence & planning 31 (2013) 3, pp. 196-215
Persistent link: https://www.econbiz.de/10009760687