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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Korea as a comparative business marketing system : review and prospects
Chang, Dae Ryun; Lee, Kyoung Woo; Ryu, Sungmin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 213-236
Persistent link: https://www.econbiz.de/10010478075
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Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014
Persistent link: https://www.econbiz.de/10010417746
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Market orientation and business-to-business (B2B) : a meta-analysis perspective
Chang, Wen-Jung - In: International journal of services technology and management 20 (2014) 1/2/3, pp. 123-148
Persistent link: https://www.econbiz.de/10010505364
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709