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Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.; Kowalkowski, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465
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Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas (contributor) - 2012
Persistent link: https://www.econbiz.de/10009672510
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Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri - In: Journal of marketing communications 18 (2012) 5, pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
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The role of top management in developing a customer-oriented sales force
Chakrabarty, Subhra; Brown, Gene; Widing, Robert E. - In: The journal of personal selling & sales management : JPSSM 32 (2012) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10009680329
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"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel
Chung, Chiayin; Chatterjee, Sharmila C.; Sengupta, Sanjit - In: Industrial marketing management : the international … 41 (2012) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10009513225
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Special issue: Strategic B2B pricing
In: Journal of revenue and pricing management 11 (2012) 1, pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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A survey of market orientation research (1995 - 2008)
Liao, Shu-hsien; Chang, Wen-jung; Wu, Chi-chuan; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 301-310
Persistent link: https://www.econbiz.de/10008934041