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Short-term effects of advertis...
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Kaiser, Harry M.
81
Pelsmacker, Patrick de
75
Gierl, Heribert
72
Eisend, Martin
61
Esch, Franz-Rudolf
51
Kind, Hans Jarle
47
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Bauer, Hans H.
40
Dens, Nathalie
40
Wilbur, Kenneth C.
40
Septianto, Felix
38
Diehl, Sandra
37
Mueller, Barbara
35
Okazaki, Shintaro
33
Pepels, Werner
33
Pflaum, Dieter
33
Rosengren, Sara
32
Terlutter, Ralf
31
Dahlén, Micael
30
Chan, Kara
29
Nickel, Volker
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Yoon, Sukki
28
Huh, Jisu
27
Pauwels, Koen
27
Saffer, Henry
27
Bruhn, Manfred
26
Rossiter, John R.
26
Yoon, Hye Jin
26
Zaccour, Georges
26
Chang, Chingching
25
Franses, Philip Hans
25
Hundhausen, Carl
25
Reijmersdal, Eva A. van
25
Sørgard, Lars
25
Ford, John B.
24
Hudders, Liselot
24
Richards, Timothy J.
24
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National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
American Marketing Association
11
Axel-Springer-Verlag
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EconWPA
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
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European Society for Opinion and Marketing Research
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NET Institute
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Österreichische Werbewissenschaftliche Gesellschaft
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RWI - Leibniz-Institut für Wirtschaftsforschung
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eSocialSciences
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
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Centre for Industrial Economics (CIE), Økonomisk Institut
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Department of Agricultural and Resource Economics, University of Connecticut
6
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
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Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
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Shaker Verlag
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Tilburg University, Center for Economic Research
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Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
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Journal of advertising research
413
Journal of business research : JBR
322
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
European Journal of Marketing
149
Psychology & marketing
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Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
85
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Marketing Science
76
Journal of historical research in marketing
73
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of current issues and research in advertising
59
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
961
RePEc
959
EconStor
197
BASE
92
USB Cologne (business full texts)
31
OLC EcoSci
12
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22361
Amazon top seller secrets : inside tips from Amazon's most successful sellers
Schepp, Brad
;
Schepp, Debra
-
2009
Persistent link: https://www.econbiz.de/10004931464
Saved in:
22362
Marketing to children : issues and concerns
Mookherjee, S. N.
(
contributor
)
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004931814
Saved in:
22363
The truth about : pay-per-click search
advertising
Lee, Kevin
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004933137
Saved in:
22364
Cross cultural issues in e-
advertising
Lee, Wei-Na
(
contributor
)
- In:
International journal of internet marketing and …
3,2
(
2006
)
Persistent link: https://www.econbiz.de/10004933323
Saved in:
22365
Ethical issues in electronic marketing and
advertising
MATTSSON, JAN
(
contributor
)
- In:
International journal of internet marketing and …
3,1
(
2006
)
Persistent link: https://www.econbiz.de/10004933324
Saved in:
22366
Breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
- In:
International journal of internet marketing and …
4,2/3
(
2008
)
Persistent link: https://www.econbiz.de/10004933326
Saved in:
22367
Cross-cultural issues in e-
advertising
Avlonitis, George J.
(
contributor
)
- In:
International journal of internet marketing and …
4,1
(
2007
)
Persistent link: https://www.econbiz.de/10004933327
Saved in:
22368
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories
Scott, David Meerman
-
2009
Persistent link: https://www.econbiz.de/10004935672
Saved in:
22369
The adversity paradox : an unconventional guide to achieving uncommon business success
Griswell, J. Barry
;
Jennings, Bob
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004935676
Saved in:
22370
Encyclopedia of
advertising
, public relations and marketing communication
Tiwari, Ramakant
Persistent link: https://www.econbiz.de/10004935727
Saved in:
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