Zheng, Yuqing; Zhen, Chen; Nonnemaker, James; Dench, Daniel - 2016
magazine advertising did not affect cigarette demand while e-cigarettes’ TV advertising increased e-cigarettes demand with …-cigarettes may serve as a gateway to nicotine addiction but not necessarily to cigarette smoking. As to advertising, cigarette … positive spillover to cigarette demand. Such results may help explain e-cigarettes’ recent success in sales and imply that e-cigarette …