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Lee, Keun S.; Kulviwat, Songpol; Al-Shuridah, Obaid - In: Journal of Asia Pacific business 20 (2019) 1, pp. 4-24

Persistent link: https://www.econbiz.de/10012180197

Antecedents to high (low) performances by international technology ventures

Nataraajan, Rajan; Ndubisi, Nelson Oly; Al-Shuridah, Obaid - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 423-436

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Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking

Frimpong, Kwabena; Al-Shuridah, Obaid; Wilson, Alan M.; … - In: Journal of financial services marketing : JFSM 22 (2017) 4, pp. 187-201

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The role of social influence on adoption of high tech innovations: The moderating effect of public-private consumption

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712

Persistent link: https://www.econbiz.de/10008248297

The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-713

Persistent link: https://www.econbiz.de/10008898880

The CAT model : extensions and moderators of dominance in technology acceptance

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987-1005

Persistent link: https://www.econbiz.de/10003768754

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, Songpol; Bruner, Gordon C.; Neelankavil, James P. - In: The journal of consumer marketing 31 (2014) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10010395522

Combating scale proliferation

Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003794135

The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

Kulviwat, Songpol; Bruner II, Gordon C.; Al-Shuridah, Obaid - In: Journal of Business Research 62 (2009) 7, pp. 706-712

As technological innovations have become an integral part of the world economy in recent decades, predicting acceptance of those products has become a major goal of many researchers in academia and industry. The main objective of this study is to examine the role of social influence and the...

Persistent link: https://www.econbiz.de/10004987913

Social desirability bias : a neglected aspect of validity testing

King, Maryon F.; Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003793807