Purpose – The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance,...

The fierce competition experienced in the global hospitality industry, more specifically the hotel sector, demand that businesses operate innovatively. As such, those who are employed in this sector should be able to keep and attract new customers by satisfying their increasingly sophisticated...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...