Purpose – The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance,...

Although tourism has been considered as an important activity for the well-being of the economies and state regulations on tourism have a considerable history in Turkey, the concept of sustainable tourism was first mentioned in the 8th Five-Year Development Plan (2001-2005). Until that time...

Purpose The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first-time and repeat visitors to all-inclusive resorts. Design/methodology/approach Data were collected from first-time and repeat Russian tourists to Antalya, Turkey, utilizing a...

The fierce competition experienced in the global hospitality industry, more specifically the hotel sector, demand that businesses operate innovatively. As such, those who are employed in this sector should be able to keep and attract new customers by satisfying their increasingly sophisticated...

The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...