Both standardisation and flexibility are naturally linked to franchising and the balance between them has become an important research issue. Literature states that cost minimisation, brand image and innovation are the main reasons that push towards standardisation, while flexibility is claimed...

This study analyzes how Spanish manufacturing firms' technological collaboration with suppliers affects these firms' product innovation. This research also considers innovation novelty (radical versus incremental). Using the 2007–2010 data from the ESEE (Business Strategies Survey), logistic...