The purpose of the study is to analyse the meanings and valuations the members of a working organisation attach to organisational communication and to construct them into a model of meanings of organisational communication. The result is the agenda model of organisational communication. The...

Explores trends in corporate communication based on the Corporate Communication Institute Benchmark Study and on the Council of Public Relations Firms Spending Study. Presents answers to five basic questions on how change has an impact on practitioners and the profession. The research register...

Examines corporate fraud and its relationship with the media. Discusses rise in volume of fraud, due to technological advances, more teamwork and the involvement of organised crime. Looks at the decline in financial reporting this century, with the fourth estate or watchdog traditions of the...

Purpose – Currently, in the literature, words such as “corporate image”, “projected image”, “construed image”, “reputation”, “organizational identity”, and “organizational culture” are often confused and superimposed. This creates a conceptual mismatch that leads to...

Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been...

Some view whistleblowing — informing on illegal or unethical practices in the workplace — as being undesirable. However, if whistleblowing is incorporated as a natural part of the internal corporate communications system it can be transformed into an extremely valuable aid. Provides examples...

Organisational culture is largely the result of the interaction between the people of an organisation over time and communication plays a major role in such intra‐organisational interaction. The prevailing organisational culture will reciprocally determine the communication of the...

In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a minor or a fundamental one. Then, we define “communication in corporate culture”, as the foundation of the...

Purpose – This article aims to advance comprehension of corporate brands via the adoption of identity‐based perspectives of corporate brands. It aims to outline a normative, diagnostic, model of corporate brand management – The AC 4 ID Test. The origins of the model date back to the late...

Focuses on the problems for marketing executives of the implementation, rather than just those of the generation, of marketing strategies, and the inevitable associated organisational change involved. Conceptually, the focus is on the impact of the “corporate environment” on the marketing...