Ngai, Joann; Cho, Erin - In: Young Consumers 13 (2012) 3, pp. 255-266
Purpose – The luxury market in China has grown significantly in recent years. One unique characteristic of luxury … consumers in China is their youth. While exploratory in nature, this study aims to identify and offer a meaningful understanding … of different segments of young luxury consumers in China. Design/methodology/approach – The data were obtained from …