COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

By introducing the concept of high-reach AI, this paper focuses on AI systems whose widespread use may generate significant risks for both individuals and societies. While some of those risks have been recognised under the AI Act, we analyse the rules laid down by the Digital Services Act (DSA)...