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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.; Sovacool, Benjamin K.; Ballantyne, … - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10011690107
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A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin; Uzunoğlu, Ebru; Kaplan, Melike Demirbağ; … - In: Corporate social responsibility and environmental management 23 (2016) 4, pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
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The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera; Vale, Rita Coelho do - In: Journal of business ethics : JOBE 152 (2018) 3, pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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Gender, advertising and ethics : marketing Cuba
Morgan, Nigel; Pritchard, Annette - In: Tourism planning & development 15 (2018) 3, pp. 329-346
Persistent link: https://www.econbiz.de/10011883714
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Can sinful firms benefit from advertising their CSR efforts? : adverse effect of advertising sinful firms' CSR engagements on firm performance
Oh, Hannah; Bae, John; Kim, Sang-Joon - In: Journal of business ethics : JOBE 143 (2017) 4, pp. 643-663
Persistent link: https://www.econbiz.de/10011755387
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Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff; Liu, Richie L.; Kareklas, Ioannis - In: Journal of marketing communications 24 (2018) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011852916