We develop inventory control strategies for a supplier who is selling a product to a group of human newsvendors. Recent research in newsvendor experiments using human subjects revealed significant behavioral tendencies in the decision making processes of human newsvendors. If the supplier would...

Newsvendor decision making is ubiquitous in the global economy. Very often, newsvendor decision makers are overworked; thus, making ordering decisions is one of myriad things on their plate. They do not have the energy to focus solely on the newsvendor decisions and yet have to make them under...