Prakitsuwan, Pattharanitcha; Moschis, George P.; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 1, pp. 60-74
Purpose: This study aims to show how the increasingly popular life course paradigm (LCP) can be employed as an alternative to the successful aging perspective (SAP) as an overarching conceptual research framework to study elderly consumers' financial well-being. Design/methodology/approach: A...