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What people want (and how to predict it)

Davenport, Thomas H.; Harris, Jeanne G. - In: MIT sloan management review 50 (2008/09) 2, pp. 23-31

Persistent link: https://www.econbiz.de/10003807490

The prediction lover's handbook

Davenport, Thomas H.; Harris, Jeanne G. - In: MIT sloan management review 50 (2008/09) 2, pp. 32-34

Persistent link: https://www.econbiz.de/10003807491

Der gläserne Kunde

Davenport, Thomas H.; Harris, Jeanne G. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 8, pp. 88-99

Persistent link: https://www.econbiz.de/10003501882

How do they know their customers so well?

Davenport, Thomas H.; Harris, Jeanne G.; Kohli, Ajay Kumar - In: Strategies for e-business success, (pp. 177-200). 2001

Persistent link: https://www.econbiz.de/10001668300

Competing on analytics : the new science of winning

Davenport, Thomas H.; Harris, Jeanne G. - 2017 - Updated, with a new introduction

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing...