Gómez, Mar; Molina, Arturo; Esteban, Águeda - In: Quality & Quantity: International Journal of Methodology 47 (2013) 5, pp. 2637-2657
This article focuses on the study of the main factors attracting visitors, not only new ones, to wineries, and also on how to keep these customers loyal. This research fills a gap in wine tourism literature, taking into account the differences between brand image and destination image as...