Showing 1 - 10 of 194
Persistent link: https://www.econbiz.de/10003885404
Persistent link: https://www.econbiz.de/10009888321
Revenue management for airlines strives to maximise revenue as the sum of fares earned through customer bookings. Since the internet enables customers to make more informed choices and low-cost carriers introduced the concept of restriction-free fares, forecasting for airline revenue management...
Persistent link: https://www.econbiz.de/10008539528
Revenue management for airlines strives to maximise revenue as the sum of fares earned through customer bookings. Since the internet enables customers to make more informed choices and low-cost carriers introduced the concept of restriction-free fares, forecasting for airline revenue management...
Persistent link: https://www.econbiz.de/10005048681
Persistent link: https://www.econbiz.de/10008939604
Persistent link: https://www.econbiz.de/10009751839
Persistent link: https://www.econbiz.de/10012271848
Persistent link: https://www.econbiz.de/10011611001
Persistent link: https://www.econbiz.de/10011855859
The paper juxtaposes the challenges that airline codeshare alliances create for analytical information systems on the one hand and their motivation from a marketing perspective on the other. The authors review the state-of-the-art literature on potential marketing benefits and analyze the impact...
Persistent link: https://www.econbiz.de/10011001400