Gerlach, Max; Cleophas, Catherine; Kliewer, Natalia - In: Business & Information Systems Engineering 5 (2013) 3, pp. 153-163
The paper juxtaposes the challenges that airline codeshare alliances create for analytical information systems on the one hand and their motivation from a marketing perspective on the other. The authors review the state-of-the-art literature on potential marketing benefits and analyze the impact...