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Wireless networked laptops in university marketing classroom : faculty versus student perspectives

Hutchens, Stephen P.; Olney, T. J.; Williams, Terrell G. - In: Journal of the Academy of Business Education : JABE 9 (2008) 3, pp. 49-71

Persistent link: https://www.econbiz.de/10009889267

Adverse product publicity and consumer attitudes

Williams, Terrell G. - In: University of Michigan business review 29 (1977) 5, pp. 1-8

Persistent link: https://www.econbiz.de/10003007734

Consumer interest in remanufactured products : a segmentation study

Hutchens, Stephen P.; Hawes, Jon M. - In: Akron business and economic review 16 (1985) 1, pp. 18-23

Persistent link: https://www.econbiz.de/10003060284

Gender differences that influence selection of a business major

Wilhelm, Wendy Bryce; Hall, Pamela L.; Williams, Terrell G. - In: Journal of the Academy of Business Education : JABE 5 (2004) 1, pp. 28-51

Persistent link: https://www.econbiz.de/10003869227

CONSUMER BEHAVIOR : FUNDAMENTALS AND STRATEGIES

WILLIAMS, TERRELL G. - 1982

Persistent link: https://www.econbiz.de/10004756690

Gender differences that influence selection of a business major

Wilhelm, Wendy; Hall, Pamela L.; Williams, Terrell G. - In: Journal of the Academy of Business Education : JABE 5 (2004) 1, pp. 28-51

Persistent link: https://www.econbiz.de/10009889176

Social class influences on purchase evaluation criteria

Williams, Terrell G. - In: Journal of Consumer Marketing 19 (2002) 3, pp. 249-276

This article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products considered more and less socially significant. Variations in attitude, motivation and value orientations associated with...

Persistent link: https://www.econbiz.de/10014848287

Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts

Williams, Terrell G.; Slama, Mark E. - In: Journal of Consumer Marketing 12 (1995) 3, pp. 4-21

The market maven is looked to by others for a wide variety of product, price, brand, and shopping information. The market maven scale and questions regarding the importance of various evaluative criteria applied when selecting brands and stores for a variety of consumer products was administered...

Persistent link: https://www.econbiz.de/10014849131