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Do consumers pay voluntarily? : the case of online music

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Do consumers pay voluntarily?: the case of online music

Regner, Tobias; Barria, Javier A. - 2007

The paper analyses the payment behaviour of customers of the online music label Magnatune. Customers may pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune's comprehensive pre-purchase access facilitates music discovery and allows an informed...

Persistent link: https://www.econbiz.de/10010263786