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Prior research has investigated consumers’ perceptions of nutritional information but does not detail how the use of nutrition claims on product packages maybe associated with a manufacturer's financial performance. Using data from 38 firms, the authors find evidence that a firm's stock market...
Persistent link: https://www.econbiz.de/10014242029
Independent firms in a dual-channel competitive market are expected to have their own information about the nature of the market. In this research, we develop a game-theoretic model to examine the value of forecast information about consumers' willingness to pay. The model is based on a...
Persistent link: https://www.econbiz.de/10008521644
We propose a game-theoretic model in three contexts. First, only the national brand (NB) is offered through a traditional retailer. Second, the private label (PL) is introduced by the traditional retailer. Finally, the NB's manufacturer opens an online store. We reassess the benefit of...
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A commercial website was built to test six factors in consumers' online purchase decisions. A data set of 128 observations using the designed commercial website was collected to build a multiple-logistic, binary-purchase decision model. The individual and collective impacts of the selected six...
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In this research paper, we assume a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain where both the multi-channel manufacturer and the retailer have private information about the state of consumer demand. In this setting, we examine the effect of an...
Persistent link: https://www.econbiz.de/10008871516
Supply Chain Management (SCM) has proven to be an effective tool that aids companies in the development of competitive advantages. SCM Systems are relied on to manage warehouses, transportation, trade logistics and various other issues concerning the coordinated movement of products and services...
Persistent link: https://www.econbiz.de/10011140787